Zappfresh Enters Frozen Vegetarian Snacks Segment With ₹10 Crore Investment

Zappfresh, a direct-to-consumer meat delivery startup, has expanded beyond its core category by entering the frozen vegetarian snacks segment with the launch of a new brand, Meevaa Foods.

The move marks a strategic shift as Zappfresh accelerates its push into ready-to-eat and frozen food categories, one of the fastest-growing segments in India’s food-tech ecosystem.

₹10 Crore Investment to Build Frozen Foods Business

Zappfresh plans to invest ₹10 crore over the next 2–3 years to scale Meevaa Foods. The capital will be used to:

• Build frozen food manufacturing capabilities
• Strengthen cold-chain and distribution infrastructure
• Expand product development and sourcing

Meevaa Foods will debut in Delhi NCR on February 9, followed by launches in Mumbai and Bengaluru from March 1.

Launch Portfolio and Product Expansion Plans

As part of its pilot phase, Meevaa Foods is launching 12 frozen vegetarian products, including:

• Samosas
• Momos
• Kebabs
• Patties

The company plans to expand the product portfolio every quarter, guided by consumer feedback and category performance.

Over time, Zappfresh expects imports and exports to contribute 15–20% of total frozen food volumes, signalling ambitions beyond the domestic market.

Manufacturing Push and Brand Development

Zappfresh said a recent acquisition in the frozen and processed foods segment helped accelerate the Meevaa launch by strengthening manufacturing and processing capabilities.

The Meevaa Foods product range has been curated by Ambrozia, with a focus on:

• Consistent taste profiles
• Scalable recipes
• Quality suitable for mass distribution

This approach aims to balance premium positioning with operational scalability.

Strategic Shift Beyond Meat Delivery

Founded in 2015 by Deepanshu Manchanda, Zappfresh began as a meat-only delivery platform promising 90-minute delivery.

Over the years, the company has steadily diversified:

• Acquired Dr Meat in 2023
• Acquired Mumbai-based Bonsaro in 2024
• Expanded supply chain and regional presence

In October 2025, Zappfresh listed on the BSE SME exchange, raising ₹53 crore through a fresh issue. Since then, the company has broadened its focus from fresh meat to processed, frozen, and ready-to-cook foods.

A Bet on India’s Growing Frozen Foods Market

India’s frozen vegetarian snacks segment is seeing strong tailwinds driven by:

• Urbanisation and nuclear households
• Demand for convenience foods
• Improved cold-chain infrastructure
• Acceptance of ready-to-eat formats

With Meevaa Foods, Zappfresh is positioning itself as a broader food-tech platform rather than a single-category player.

Why This Matters

By entering frozen vegetarian snacks, Zappfresh is:

• Reducing dependence on a single category
• Expanding addressable market size
• Leveraging existing sourcing and logistics strengths

As Indian consumers increasingly adopt frozen and ready-to-eat foods, Zappfresh’s expansion signals a clear intent to compete beyond meat — and build a multi-category, future-ready food brand.