How Rawmart Is Helping Small Factories Navigate India’s Complex Manufacturing Ecosystem
Thu Dec 18 2025
India’s manufacturing backbone is powered by small and medium enterprises (SMEs). Yet, despite their importance, these factories often struggle with fragmented supply chains, irregular procurement, working capital constraints, and limited access to modern technology. These challenges prevent many capable units from scaling or competing effectively.
It was against this backdrop that Rawmart, a Pune-based startup, emerged with a clear mission: to empower small factories and unlock their true manufacturing potential.
A Startup Built for India’s Heartland Manufacturing
Founded in 2021 by Shrenik Bora, Saurabh Rana, and Tejas Changede, Rawmart was born out of firsthand exposure to the challenges faced by factory units across India.
Rather than blaming inefficiencies on factory owners, the founders identified deeper, systemic gaps — across procurement, credit access, production planning, and innovation support — that were holding SMEs back.
In just over three years, Rawmart has delivered over one million steel parts with minimal to near-zero rejection rates, a significant achievement in an ecosystem often marked by inconsistent quality and delivery delays.
What Rawmart Actually Does
Rawmart is not a conventional supplier or online marketplace. Instead, it operates as a manufacturing enablement platform, combining technology, procurement, finance, and production support to help factories scale efficiently.
Tech-Driven Procurement and Supply
Rawmart has built a proprietary technology platform that uses predictive modelling to forecast demand, match it with available supply, and automate sourcing decisions.
This data-driven approach helps:
- Reduce raw material shortages
- Minimise production downtime
- Improve inventory planning
- Stabilise factory operations
Credit and Cash Flow Support
Working capital remains one of the biggest pain points for Indian SMEs. Rawmart addresses this by aggregating multiple credit options and facilitating easier access to capital.
This allows factories to:
- Smoothen cash flows
- Reduce dependence on informal credit
- Focus on long-term growth instead of short-term liquidity stress
Capacity Utilisation and Production Support
Idle capacity is a silent killer for small factories. Rawmart aggregates unused manufacturing capacity across its factory network and allocates it to suitable contract manufacturing projects.
The result:
- Higher capacity utilisation
- Better efficiency and margins
- Lower costs for clients and factories alike
Innovation Hub: Rawmart Labs
To help SMEs move beyond commodity manufacturing, Rawmart launched Rawmart Labs, its in-house innovation arm.
The initiative focuses on:
- Custom engineering solutions
- Automation of repetitive or unsafe tasks
- Sustainable manufacturing practices
- New product development opportunities
By enabling innovation, Rawmart helps factories differentiate themselves and improve profitability.
Impressive Traction and Growth
Rawmart currently serves 140+ clients across sectors such as:
- Infrastructure
- Railways
- Pharmaceuticals
- FMCG
- Solar energy
- Heavy engineering
Its manufacturing network spans 14 Indian states and 250+ PIN codes, and the company has started attracting interest from multinational corporations operating in India.
Notably, Rawmart has remained bootstrapped since inception and profitable from early stages.
Revenue growth highlights:
- ~$3.5 million in its first year
- ~$7.8 million the following year
- Crossed $10 million in FY 2023–24
A Unique Approach in a Fragmented Market
India’s manufacturing ecosystem is often characterised by opaque pricing, long credit cycles, and inconsistent quality standards. While traders, agents, and online marketplaces exist, Rawmart stands apart by offering a single, integrated ecosystem.
Rather than just supplying materials, Rawmart acts as a long-term growth partner, helping factories:
- Optimise production processes
- Maintain consistent quality
- Improve financial resilience
- Scale sustainably
This holistic approach is what differentiates Rawmart in a crowded and fragmented market.
What’s Next for Rawmart
Looking ahead, Rawmart plans to deepen its technology stack by integrating:
- ERP systems for factory operations
- IoT devices for real-time monitoring
- Robotics and automation tools
The company also aims to develop integrated manufacturing clusters, where supply chains, production planning, and quality control operate in sync.
In parallel, Rawmart is exploring expansion into Asian and European markets, while continuing to invest in innovation-led and sustainable manufacturing through Rawmart Labs.
Final Thoughts
Rawmart’s journey from a bootstrapped Pune startup to a technology-enabled manufacturing ecosystem partner demonstrates how system-level innovation can unlock growth for India’s SMEs.
By solving procurement inefficiencies, easing credit constraints, improving capacity utilisation, and fostering innovation, Rawmart is helping small factories not just survive — but thrive in India’s increasingly competitive manufacturing landscape.
As India pushes toward becoming a global manufacturing hub, platforms like Rawmart may quietly become some of the most important enablers behind the scenes.
Thu Dec 18 2025
